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Shiprocket

The Strategic Growth Partner / The Enabler

Brand Colors

6 colors
#06064D
#06064D Core brand color (Night Blue) used as a primary background or accent in layouts
#40187B
#40187B Core brand color (Purple) used for core layouts and as an accent color
#18F040
#18F040 Core brand color (Neon Green) used as an accent color in layout proportions
#FFFFFF
#FFFFFF Used for text on core colors and as a background for light theme designs
#593CE8
#593CE8 Used for heading text in panel banners to build trust
#6CFF87
#6CFF87 Used for highlighted heading text in dark theme email banners

Typography

5 fonts
Aa
Futura Medium Used exclusively for the brand logotype
Aa
SF Pro Heavy Used for main heading text in email banners at 32pt
Aa
SF Pro Bold Used for headings in social media ads (45pt) and panel banners (30px-32px)
Aa
SF Pro Medium Standard font for Primary Call To Action (CTA) buttons
Aa
SF Pro Regular Used for sub-headings, bullet points, and general body text

Gradients

4

Background gradients for product verticals including Domestic Shipping, Global Shipping, and Martech

Multi-color text gradients for prominent headings such as 'Ship Your Dream'

Dark Theme gradients utilizing combinations like #5419B2, #6A21DE, and #AE89F5

Light Theme gradients utilizing soft tints like #C5FDDA and #C8C1FA

Logo Variations

5

Primary horizontal logo composed of a triangle and logotype set in Futura Medium

Stacked logo version intended for large-scale use, to be avoided at small sizes

Small size logo variant specifically for rendering between 100px and 300px wide

Logo monogram intended for small use cases between 20px and 200px tall

Partner lockup format where the Shiprocket logo is placed first with equal height to the partner logo

Tone & Voice

Consistent, efficient, user-centered, and creative with a focus on professional reliability.

Brand Vision

To establish a consistent, efficient, and user-centered approach to creating products that unlock the power of consistency and creativity for sellers.

Messaging Pillars

4
1

Unified domestic shipping at competitive rates

2

Global shipping and eCommerce exports simplified

3

Martech solutions for fast checkout and fun shopping

4

Flexible revenue-based financing through Capital

Emotional Keywords

6
Consistency Creativity Efficiency Growth Simplified Reliability

Do's

6
  • Use brand colors and fonts in all posts
  • Include the logo on every post or story
  • Use Shutterstock for high-quality real photos and vectors
  • Stay up to date with design trends
  • Ensure creative elements align with the copy
  • Maintain a 1:1 aspect ratio for Instagram posts

Don'ts

6
  • Do not rotate, distort, or outline the logotype
  • Do not change the transparency or colors of the logo
  • Don't use too much text or too many elements in one creative
  • Don't use blurry images or images from Google due to copyright issues
  • Don't change approved font sizes and background colors
  • Avoid using full-color logos on photographs unless in black or white areas

Target Customer Profiles (ICPs)

2 profiles

The Scaling D2C Founder

E-commerce business owners in India • 24-40

Values

Operational efficiency Brand consistency

Traits

Tech-savvy Ambitious Data-driven

Behaviours

Uses social media for business updates Seeks automated shipping and capital for inventory

The Global Merchant

Exporters and international retailers • 30-50

Values

Simplified logistics Market expansion

Traits

Professional Risk-taking Growth-oriented

Behaviours

Focuses on cross-border sales Prefers unified dashboards for multi-country shipping